Why You Can't Rush or Cram SEO
Most of us have had the experience, at some point in our younger lives, of staying up all night to cram for a particularly nasty test, or finish a paper that we just couldn't help putting off until the last minute. In fact, there are more than a few of us who try to pull the same tricks when it comes to our professional lives. And guess what? Sometimes it actually works quite well.
And one of the times that it doesn't is when we are trying to improve our rankings on the major search engines like Google, Yahoo, and Bing.
Here's why: Google doesn't grade your site the way it would a test; instead, the search engine’s spiders take attendance, seeing how much fresh content you add over time, and actually look for discrepancies and inconsistencies to make sure you aren't trying to game the system.
It's not the most popular sentiment in the world, but moving through the search engine rankings takes some time, effort, and especially patience. But don't let that discourage you – if you can stick with it long enough to see your site show up higher in the rankings, then you'll probably start seeing a lot more customers at the same time!