Create Your Story
2014-10-21 05:10:51
The power of video and animation as a marketing tool is quickly gaining popularity with businesses everywhere. Videos tell a story, they are meant to be entertaining and engaging for consumers as they watch and learn more about the product or service offered. Naturally, the human mind is attracted to stories, which is why video marketing is such a popular tool and gaining strength as a source. The combination of visual and audio stimuli triggers the brain to respond more effectively to these forms of communication. Viewers remember 20% of what they hear, 30% of what they see and 70% of what they see and hear. With the evolution of such advanced technologies, consumers prefer to receive information through the use of a video.
YouTube is the world’s second largest search engine with over one billion unique users utilizing the site every month. YouTube is owned by Google and therefore, a page one listing on Google to boost your websites SEO is increased 53 times if there is a video presence. This video presence on average has consumers staying on the website for an additional two minutes. Digital video and animation can be integrated from your website onto various forms of social media. Video is the most shared brand content on Facebook, 68% of people who actively watch videos on Facebook will share it with family, friends and co-workers online. Once a video has gone viral, the business will see improved messages and brand recall with their consumers.
Overall, videos have the ability to make a lasting impression with consumers. It has been proven that 64-85% of people are more likely to purchase a product after watching the video associated with that product. Videos were once a marketing tool that was nice to have, this has changed that it is almost mandatory for all successful business’s to have. How will you create your story?
