New Interactive Tablet Brochures Available from Melcher Media & Design

Regina-based Melcher Media & Design has launched a new tool for all businesses and promotional ventures to refresh the classic brochure and bring it into the next generation.

Posted by melcher on Jan 31, 2012

A Good First Step Toward Making LinkedIn Work For You

As far as social media marketing goes, LinkedIn is a great place to devote a lot of the early attention. Not only is it easy and intuitive to use, but the site itself is built to be a direct line into decision-makers at nearly every level of nearly every company.

But how do you get started and take advantage?

Posted by melcher on Jan 17, 2012

When a New Web Design Isn't Enough...

Redesigning and relaunching your company's website can help you do a lot of things, especially boost sales and create more interest amongst your potential customers. For all the wonderful benefits that come with a strong web presence, however, it isn't always a magic bullet. The biggest reason is usually that your other marketing materials are lacking.

Here are three quick things you might consider changing your tuning up at the same time as yor small business website:

Posted by melcher on Oct 03, 2011

Inbound Marketing: The customer finds you!

Article by Globe and Mail

Traditional marketing techniques, also known as outbound marketing, are becoming less effective at attracting new prospects to a business. Your customers are now smarter and more equipped with choices than ever before, and they are readily turning to online resources such as search engines, blogs and social media to choose who they do business...

Posted by melcher on Aug 24, 2011

How Often are You Refining Your PPC Campaigns?

When a lot of small businesses first start "dipping their toes" into the online marketing tool, pay per click advertising (or PPC for short) is often their first stop. And why not? It's quick, efficient, and effective. A good ad words campaign can be set up in a day or two and bring you hundreds of interested buyers every day.

Posted by melcher on Aug 18, 2011

The Best Way to Play Defense on Search Engines

Few things are quite as aggravating as spending months optimizing the pages of your site, coming up with new content, analyzing the competition, and otherwise doing everything else it takes to make your search engine optimization plan succeed… only to find that someone has come out of nowhere to claim a better ranking on Google, Yahoo, and Bing. And yet, it happens all the time.

Posted by melcher on Jul 11, 2011

Why You Can't Rush or Cram SEO

Most of us have had the experience, at some point in our younger lives, of staying up all night to cram for a particularly nasty test, or finish a paper that we just couldn't help putting off until the last minute. In fact, there are more than a few of us who try to pull the same tricks when it comes to our professional lives. And guess what? Sometimes it actually works quite well.

And one of the times that it doesn't is when we are trying to improve our rankings on the major search engines like Google, Yahoo, and Bing.

Posted by melcher on Jun 17, 2011

A Great Piece of Social Media Marketing Advice

There aren't a lot of things you could accurately say "work" or don't when it comes to social media marketing. After all, the whole idea is still relatively new, and there are lots of businesses of all sizes that are finding new customers and better client relationships through a variety of different methods.

Posted by melcher on May 24, 2011

Reliable Website Hosting Services

Web hosting is a service that has become one of the most sought after services since the inception of the internet as a mass medium. And in lieu of the demand, website hosting companies have also come up in multitudes. Being one of the key factors in website development, web hosting is one of the costliest and one of the most complex internet-oriented services offered by companies today. But employing professional services for web hosting has its exclusive benefits too. The latest updates in the web hosting industry, complete back-up support and customizable plans to suit your budget and needs are some of the short-term benefits that professional web hosting provides. The long-term gains of a good web hosting plan are online brand building and business expansion.

Posted by melcher on Jan 31, 2011

The Importance of Websites in Advertising

In today’s over-crowded market, where consumers are tasked with sifting through mountains of mass advertising to find relevant information, it is down right difficult for Regina businesses to determine where to spend valuable advertising dollars. In a downturned economy where the average person is being more cautious on where they spend their money, businesses simply can’t afford to try out untested advertising methods without knowing they will return the investment. If the average consumer has become conditioned to ignore conventional advertising while searching for “real” information and advertising budgets have become the first casualties of our recent economic woes, then what can Regina businesses do to promote their companies and grow their brands?

Posted by melcher on Dec 30, 2010